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3 Things to Keep in Mind Before Choosing a Digital Printing Company

According to a recent report, there are thousands of companies around the country that offer digital printing services . As a result, it can be quite difficult to determine the printing company to work with. What can you do to determine that the company you want to work with is right for you? The best way is to do some research. Following the three tips below will help you.

Check the Company’s Capabilities
You will come across various companies that offer printing services. The capabilities of the printers also vary. When you look at a company’s website, you cannot tell its capability. There are some companies that have specialized in serving walk-in customers. Other printers service commercial clients. There are also some companies that are brokers without their own printing equipment.

In general, commercial printers do both digital printing and offset (conventional printing). However, you should research well before choosing a company. Speak with the support team of the company you want to work with to know of its capabilities.
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Consider Your Requirements
Find out what your needs are to determine whether the company you want to work with will be right for you. Some of the things to keep in mind include the types and quality of materials, level of sophistication, frequency of schedule among others. For instance, if you only need stationers once a year, the best printer to hire would probably be different than that of a company that needs 500,000 direct marketing campaign materials every month.
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It’s also important to find out which industries the printing company you are considering to hire mainly serves. For instance, some companies cater to non-profits, financial services, healthcare, higher education, pharmaceutical, etc. You can check the companies’ websites to know the industries they serve. Do not immediately assume the company will not be a good fit for your project if your industry is not listed. You can find out whether the company can undertake your project by contacting the customer care department.

Quality of Works
Make sure the printing offered by the company is the best in class. Having an impressive website or certain equipment does not guarantee that a printer does quality work. You need to judge the company’s past works to know what to expect in terms of quality.

Check the samples of the companies you have shortlisted to work with. If you are searching online, check whether the companies have posted some samples on their websites. Check the websites for pages named “Gallery”, “Samples”, “Our Work” or “Case Studies”. It is even better if you can see the samples in person. You will be able to judge the quality of the work when you can see and touch some of the samples of the company.

When looking to hire a digital printing company, keep the above things in mind.